The sensation and emotion that goes into the holiday season, the spark of joy, and the feeling of togetherness are heightened and extended by gifts and products marked by thoughtful and branded holiday packaging.
The holiday period is a make-or-break season for many businesses. Do not put off holiday packaging, whether you’re running a small e-commerce business with an online store or a big business with an omnichannel marketing strategy.
Holiday packaging is essential if you want consumers to choose your products when shopping for the holidays — in-store or online.
In putting together your holiday packaging, design can serve as a conduit to connect people and relish holiday celebrations. Incorporating seasonality into packaging design delights customers and raises your product’s relevancy.
Brands that integrate and keep up with holiday packaging trends have a major advantage over their competitors by better appealing to holiday shoppers.
This article highlights the best holiday marketing packaging trends you can try for your business.
Holiday color trends
Ever come across the term ‘color psychology?’ It is believed that color can impact consumers’ behavior and purchasing decisions. This is so because we all attach different emotions to different colors. Color influences how consumers perceive your product and brand and whether or not they are persuaded to make a purchase.
For instance, green represents life; it impresses the feelings of hope, health, relaxation, freshness, and prosperity, and red is associated with fearlessness, power, energy, passion, and excitement.
Color pairing: just a touch of the holiday season
For many brands, holiday color means red and green — pairing red and green for packaging design. While many businesses will decide to saturate their packaging designs with these colors, we advise a more moderate approach.
You don’t have to limit yourself. Instead of choosing cluttered designs that use all the holiday colors simultaneously, why not use one color sparingly throughout your design to give a simpler and more sophisticated holiday vibe?
A sprinkle of red on black can be elegant. Blue and silver or black and gold is another popular option.
Although red and black may not be suitable for every brand on the market, it is one of the best holiday packaging trends.
Black and red holiday packaging stands out from the flood of conventional red and green on store shelves. Black is a staple color that is known for elegance and luxury. Black packaging raises consumers’ perceptions of a product’s value, and red signifies passion and excitement.
Instead of overwhelming customers with crowded holiday colors, you can use festive colored ribbons and simple tissue paper designs.
Customers can easily identify your product on shelves with cluttered and garish holiday designs if your designs feature a black space with a touch of festive color.
Black and white is still top-notch
You can decide to use the simplicity of black and white to your benefit. Why not try something different this year by designing your holiday package in black and white? You know the saying: less is more!
Brands frequently utilize classic colors like black and white all year to highlight minimalism and elegance.
Choosing colors that aren’t part of the conventional holiday color scheme may seem illogical, but black and white packaging is timeless.
To stand out from the crowd, black and white holiday packaging is a simple and stylish alternative to the myriad of colors many brands design their holiday packaging with. Standing out can be daunting but also refreshing. Be the difference.
Bold and vibrant colors
Color is a brilliant way to catch customers’ attention in a competitive holiday market, and bold and vibrant colors can be compelling.
A consumer is more likely to purchase a product that looks festive and elegant with bold and vibrant packaging than a product with stock packaging.
Utilizing color theory to spread cheer is always ideal during the holidays. With holiday packaging, you can pick cheerful and vivacious colors that exude celebratory ambiance to your customers.
Some popular bold and vibrant colors you can use for holiday packaging include yellow, orange, pink, red, and green. Yellow, orange, and pink are proven to foster youthfulness and happiness. It is the color of smiley faces, while colors like green and red help raise the spirit and bring upon feelings of relaxation, freshness, and passion.
A little shimmer to your holiday packaging
Gold and silver shimmers radiate a high volume of the holiday vibe. And you can achieve this in your holiday packaging design by utilizing foil stamping.
Foil stamping is usually used to enhance a brand’s text, logos, and particular aspects of designs. However, adding a little glitter to your holiday packaging design with foil stamping is a fantastic idea.
For this holiday season, you can go all out and accentuate your packaging with metallic embellishments using foil stamping.
It adds a refined and sophisticated appeal to traditional holiday packaging themes.
Design trends
Minimal design
The typical holiday season is characterized by holiday themes, tones, images, and colors.
This season employs the concept of less is more when designing your holiday packaging as an alternative to the traditional holiday themes.
Many brands will opt for traditional holiday designs that indicate the season is here. Why not make a major statement with a minimalist design and stand out on the crowded and competitive retail shelves? The minimal design offers elegant holiday packaging designs by simplifying conventional forms, shapes, and spaces into basic forms.
Detailed design
Creating a detailed, eye-catching design for your holiday packaging is one of the most effective ways of making your packaging gift-worthy and giving it an outstanding festive feel.
Detailed packaging design naturally entices customers and makes them relish your holiday packaging design. Think of delighting your new and returning customers this season with detailed seasonal designs that provide an exciting, unwrapping experience.
Consider incorporating abstract shapes and minute images into your design or color- and theme-based patterns. You can also print geometric designs on a variety of materials.
Custom packaging tags or stickers
Adding small details like tags and stickers to your holiday packaging design matter if you want to create a remarkable customer experience. So why not take that advantage and customize your packaging with tags or stickers?
Custom packaging tags or stickers are affordable, saving you the stress of printing extra flyers. You can use them to display holiday greetings from your brand, your social media handles, or even a dynamic custom QR code that directs customers to unique seasonal campaigns.
Print some packaging tape or stickers with images and themes that depict the holiday season. Going the extra mile to handwrite your customers’ names on the tags will give them a memorable unboxing experience.
Embossed design
Embossing is a great way of adding class and calling attention to your brand during the holiday season.
The design process adds a unique dimension to your packaging by distinguishing an image and giving it more physical and visual depth.
You can use embossers to distinguish your brand’s name, logo, or special design.
Because embossers are completely reusable, you can make breathtaking impressions repeatedly without generating any waste.
Using embossers is a creative method to add a festive feel to your brand’s holiday packaging without putting in much effort.
Rustic design
Rustic designs combine sophistication and simplicity to create wonderful holiday packaging.
Rustic packaging utilizes cardboard, brown papers, and woods which are natural, earthy tones to spark festive cheer.
For instance, kraft paper gives off a cozy feel that resonates with the winter season. Kraft paper works beautifully with monochromatic colors; adding a splash of green, red, or gold brings the festive season to life.
Rustic design is versatile and works well for almost any product category. It utilizes biodegradable materials like cardboard, paper — a plant-based material — and wood which contribute less to the pollution of the environment.
Nostalgic holiday packaging
People get together during the holidays, which evokes nostalgia, and everyone appears to yearn for the good old times.
Customers increasingly opt for holiday packaging designs since they evoke sweet old memories.
When done well, nostalgic packaging creates warm, positive associations with the product that corresponds with experiences from customers’ pasts.
To generate this feeling, you can utilize classic designs, vintage patterns, characters, or even traditional holiday imagery and components.
Festive illustrations
What is better and unique than artistic holiday packaging designed for your customers?
You know what they say, “a picture is worth a thousand words.” Integrating inspirational and playful festive illustrations in your holiday design packaging makes a lasting impression.
These illustrations can enhance the emotional appeal and convey the season’s message in a single glimpse.
Amp up the impact of illustrations over the holiday season by using cherry colors and pictures with a seasonal theme, such as candy canes, Christmas trees, snowflakes, or your holiday avatar.
Holiday message
Words are cheap and can elicit strong emotions. Personalize your holiday packaging by including a special holiday message.
The message need not be complex. A holiday thank you note or something as straightforward as “Something unique for you” will work and apply to a larger audience.
Your customer’s unboxing experience will be heightened by strategically inserting a personalized note inside your holiday packaging. This holiday packaging trend grows your brand’s popularity when excited customers post pictures and videos of their personalized holiday packaging on social media.
Sustainable packaging
Household waste increases enormously during the holiday season. Holiday food, shopping bags, bows and ribbons, packaging, and wrapping paper generate tons of waste.
Many brands are looking into innovative ways to incorporate reusable packaging to reduce the amount of waste generated during the holidays.
Utilize your holiday packaging design to tap into the environmental appeal. It reflects your brand honorably if your products come in sustainable packaging. Delivering your goods in environmentally friendly packaging demonstrates your concern for the environment.
While making your holiday packaging attractive, luxurious, and compelling, make sure they are reusable, compostable, or recyclable.
Wrapping up
The holiday season is an exciting and memorable period for many. Spread this excitement in your packaging design and forge lasting relationships with your customers. Great holiday packaging encourages your customers to place repeat orders.
Make the most of your holiday packaging design by leveraging the trends discussed in this article.
Since everyone does not celebrate Christmas or Hanukkah, consider your demographics when designing your holiday packaging.
About Us – AtlasPackagingInc
Atlas Packaging & Displays was founded with the vision of manufacturing innovative, value-added packaging materials and products from recycled and renewable materials. We help small businesses, eCommerce companies and franchises design packaging designs that suit every company.
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